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Recently, a source told reporters disclosure: Birkenstock Sandals Online has signed regarding the acquisition of Birkenstock Sandals and will be announced officially message. At the same time as skype Birkenstock Sandals Online and Birkenstock Sandals's shareholders, Zhou Kaixuan played in this transaction go-between role.


for regarding the acquisition, Birkenstock Sandals Group did not directly answer a reporter hogan donna, Birkenstock Sandals, Birkenstock Sandals held a negative attitude.


Birkenstock Sandals intends to withdraw from China


on Birkenstock Sandals is the news of the acquisition has been in the printing of rumors. Back in April of this year, there was news that Birkenstock Sandals could divest from China, at the time the United States and are interested in negotiating.


2003 Birkenstock Sandals 6 , Birkenstock Sandals for $ 150 million at the time control of China's largest e-commerce site - Birkenstock Sandals 100% of the shares. This should be a strong combination of more powerful, but the emergence of Taobao, the Birkenstock Sandals in China leading the way come to an end. No matter how much money Birkenstock Sandals and Taobao to compete, they can not stop the overall decline in market share of Birkenstock Sandals momentum. In 2005, Birkenstock Sandals's market share of 29.1%, while Taobao is 67.3%.


May this year, China Internet Information Center, Birkenstock Sandals published the China's C2C online shopping market, Birkenstock Sandals with 29.1% share of the second row, and pat net 2.2%, 1.4% sac lancel, compared with a net shot.


3 years ago, China's C2C market, business, Birkenstock Sandals occupy absolute advantage, even two years ago prada sito ufficiale, Birkenstock Sandals's advantage is obvious, and by 2006, Birkenstock Sandals most of the market share Later, those who have been diverted. Analysys International and iResearch data also show that Taobao C2C market has accounted for more than 60% domestic market share.


Birkenstock Sandals has been a decline in market share to its competitors, not as competitors. The first half of this year, Ma told a foreign media interview, said,


9 22 “ú, Birkenstock Sandals CEO Wu Shixiong Birkenstock Sandals announced the resignation, which was considered withdrawing from the Chinese or Birkenstock Sandals may be a signal acquisition.


business model away from the Chinese consumer habits


for Birkenstock Sandals meet resistance in the Chinese market lancel, mainly due to the industry generally believe that Taobao's free services, while Birkenstock Sandals still charge a fee. However, managing director of China Market Research Group sac longchamp, Sean Ryan on


Sean's research shows that Chinese consumers are free not to give up Taobao Birkenstock Sandals forced to choose the most important reason. If Chinese consumers believe that they can benefit from the services they are willing to pay.


Birkenstock Sandals most criticized point is that Chinese consumers, the company's indifference to the buyers and sellers. When they run into trouble in the transaction, you can not help over the phone on Birkenstock Sandals, because Birkenstock Sandals does not provide a phone number. Was acquired by Birkenstock Sandals before Birkenstock Sandals, buyers and sellers can also telephone communication with the company's cusBirkenstock Sandalser service staff. However, after completion of the acquisition, Birkenstock Sandals introduced its U.S. business model in China, withdrew for buyers and sellers of the phone, I hope they ask questions via e-mail, or join online discussion groups, but Chinese consumers do not recognize Birkenstock Sandals's new mode.


the other hand, Chinese consumers tend to use Taobao, Alipay, not Birkenstock Sandals's payment system, Alipay they think is more secure and convenient.


In addition, Taobao allows buyers and sellers via phone or instant messaging directly. Consumers can bargain in real time on Taobao, the Birkenstock Sandals platform and must be carried out by Birkenstock Sandals, which reduces the efficiency of communication.


way for Birkenstock Sandals, Yu, president of Analysys International Analysis: hosting is the most likely way; and other forms of cooperation should be similar to Alibaba and Yahoo (China), the way marriage, Birkenstock Sandals to retain some of their own Share and decision-making; is also possible that Birkenstock Sandals will be submitted to Birkenstock Sandals Group's Birkenstock Sandals Online Inc. on behalf of business, mode of cooperation will be co-branded Birkenstock Sandals-Birkenstock Sandals appear, and Birkenstock Sandals's brand will disappear.

[Comment] eNet special Yahoo and Birkenstock Sandals suddenly your enemy, for several years engaged in a conspiracy of silence, this is indeed a bit unexpected. However, careful thought, in fact hogan outlet, no surprise. Business is business speaking, Ye Hao enemy yesterday, today's ally worth mentioning, the truth is just a Can be a dagger to Lee yesterday spears, bloody assault, war and peace today to benefit equally lancel, smile can melt away allies and enemies. Of course, the same is to benefit, may also be beating up Birkenstock Sandalsorrow. From this perspective, Yahoo and Birkenstock Sandals to suddenly shake hands, it appears not so earth-shattering.



Birkenstock Sandals as an e-commerce company, strengths lies in its C2C platform, PayPal online payment system and Skype Internet phone service, weakness is not its own search systems and portals business. Although Birkenstock Sandals is also started to engage the community, most recently in 2012 but also the acquisition or equity participation or investment comparison shopping site shopping.com, online classified ads website Craigslist, community site Meetup, she keeps the community realm, but to rely on greater viscosity of the user community, these are clearly not enough. And with Yahoo, a proxy by which its online advertising and search engine advertising, the second can be introduced in the Birkenstock Sandals Toolbar Yahoo Yahoo Web search features and links, with Yahoo's user base to attract C2C users can put their three C2C C2C platform extends to the Yahoo platform, four Paypal and Skype can make one more big cusBirkenstock Sandalsers, so serve several purposes, there is no reason to refuse.



Yahoo as well. Through cooperation louis vuitton prezzi, not just one more Yahoo keyword advertising and online advertising images of large cusBirkenstock Sandalsers, the introduction of the original weak-line payment system, but also in the field of IM and VOIP Yahoo Messenger and Skype can be further integrated, the development of computer-to-phone Internet phone service. In addition, in the field of C2C, Yahoo and Birkenstock Sandals also have more room for cooperation or integration. There are so many benefits, but also seems to be no reason not to cooperate.



so it seems, is competing or combined, is deep or shallow, combined together, a long-term or temporary combined together, can be a strategy or expediency. Today, together, and may not be Birkenstock Sandalsorrow, can not compete; this part together, and not the other part can not compete.



Yahoo and Birkenstock Sandals alliance news came out, some media speculation that the Chinese subsidiary of Birkenstock Sandals Birkenstock Sandals and Alibaba (Yahoo owned 40%)'s Taobao also be your enemy, from competition to form an alliance. This is probably a misunderstanding. Reason is twofold: First, Yahoo in the new Ali Baba's economic interests although 40% louis vuitton borse, but has only 35% of the voting rights, the board only has one seat, Ali Baba a say not in Yahoo and in management;, Yahoo only ownership of shares in Alibaba, Taobao is not in the shares. According to Yahoo's acquisition agreement with Alibaba second attachment agreement, as early as last September, ST-TB Limited (registered in the Cayman Islands, Softbank held by ST-TB also registered in the Cayman Islands, the shares of Taobao ) held in the hands of 450 million shares sold to Yahoo Taobao, Yahoo has bought it from Softbank's Taobao free transfer of shares to the Ali Baba.



mention Yahoo and Birkenstock Sandals alliance regardless of the nature of the deep or shallow, long-term or short-term, is limited to the United States or will it spread to both sides, a subsidiary of the world, one on Yahoo and Taobao no relationship between this point and shares words fendi sito ufficiale, it can be ruled out Birkenstock Sandals and Taobao and Birkenstock Sandals will step followed the Yahoo alliance or the possibility of cooperation with each other.



on Birkenstock Sandals and Taobao's business is complementary, both the need for integration or alliance also minimal. Birkenstock Sandals with the Birkenstock Sandals community and Kijiji, Taobao has Taobao community, Yahoo! community; Birkenstock Sandals has security to pay through PayPal, Taobao Alipay; Birkenstock Sandals has Skype, Taobao also his Messenger, Yahoo Messenger , there is also cooperation with MSN Messenger. In short overlap between the two sides far more than complementarities. Yahoo and Birkenstock Sandals alliance and the alliance can have reasonable, but Birkenstock Sandals and Taobao, Birkenstock Sandals alliance is very little reason. So, regardless of the relationship between Yahoo and Birkenstock Sandals how the future will change, but at least for now, Birkenstock Sandals and the possibility of war and peace between Taobao did not seem to exist.

Several models in e-commerce, B2B and C2C in full swing with the development of comparison, B2C seems to have failed to make people excited, but now the situation suddenly changed, the two giants China C2C sights B2C, following the Birkenstock Sandals launched the


trump card for free Taobao has overtaken Birkenstock Sandals, this still showed the signs free of charge, industry insiders, Taobao's free strategy is likely to greatly stimulate the rapid development of the B2C model. Can be expected to Dangdang, Birkenstock Sandals, Taobao B2C represented by a few pieces of fierce competition will force, B2C will inevitably put on a new round of competition.



In fact lancel, the performance of previous years has been relatively calm B2C B2C model does not mean that the prospect of spending the whole of China but not enough to support the B2C industry environment greater development. CCID Consulting Centre for Internet and e-commerce analyst often Yanjie that with the maturing of e-business environment, China's B2C potential.



B2C new atmosphere


with Dangdang and excellent style department stores and other online B2C model is different, Birkenstock Sandals and Taobao have chosen a network similar to C2C before the site itself and the role of the same model, only one C into B.



Sun Tongyu, general manager, said Taobao, Taobao B2C new model is quite different from the Amazon as the representative of the traditional B2C model. front, so that producers get more profits, more money into technology and product innovation and ultimately benefit the overwhelming majority of consumers.


B2C e-commerce in the previous model has been tepid, industry experts believe that the traditional B2C model to be invested heavily in building a warehouse, distribution center, in the middle a great cost, even if the U.S. there are so good distribution and logistics infrastructure, profits can only be maintained at about 5%. In China scarpe hogan, the absence of the United States, Europe, Japan and other developed countries have established mail order service infrastructure, the logistics industry a few years ago is not a scale, so the B2C harder to have its uses.



often Yanjie said, B2B e-commerce is the most natural way. When the enterprises and the development of information technology to a certain extent, B2B is a necessity. The C2C main individual involved in both sides sac longchamp, but also easy to get the deal reached. B2C is different, B and C of the unequal relations will form an obstacle to trade, B2C most vulnerable to credit hogan interactive, security, payment, logistics, etc. e-commerce support system does not sound effects. The biggest obstacle to B2C from the consumer's spending habits and consumer awareness, and consumption habits need the community's culture, but also need to constantly improve the support system to support e-commerce.



B2C model does not mean that there is no prospect, but now the whole of China's consumer environment is not enough to support the B2C industry, a greater development of the whole of China's B2C is a great potential.



Now there is a point of view, does not exist C2C and B2C divided fendi sito ufficiale, because when C becomes bigger after B, in Taobao has many such examples. Many people may be just out of interest began to open a shop online, but slowly the business grew and grew, it became a full-time businessman, promotion from C to B. C2C Although there are very good popularity, but after all, the type and size of goods, or has some limitations, while B2C real mature later, both types of goods or the market will give us a great imagination, and perhaps as Sun Tongyu said, such as a house, etc. This may be in addition to the special commodities, almost all of the daily needs of goods can be achieved online transactions. It follows, C2C and B2C integration is an inevitable trend.